Description

Stop Guessing Where to Advertise

You can have a great product, a good offer and a decent advertising budget  and still waste money if you’re advertising on the wrong platform or using the wrong campaign and creative approach.

The Platform–Product Fit Blueprint™ was created to help businesses and marketers make that decision before spending money on ads.

Instead of asking:

“Should I advertise on Facebook or Google?”

you start with the more important question:

“How does my customer actually buy this particular offer?”

The Blueprint then helps you connect that buying behaviour to the right advertising approach.

What You Get

Platform Matchmaker

Select the industry or offer closest to what you’re advertising and get a recommended:

• Primary advertising platform
• Secondary platform
• Test platform
• Platforms to avoid initially
• Campaign type
• Ad format
• Starting targeting approach
• Funnel / landing-page direction
• Explanation of why the recommendation fits

27 Industries & Offers Mapped

The Blueprint contains a curated database covering 27 different industries/offers, including B2B and B2C examples.

The recommendations are based on factors such as:

• Buying behaviour
• Search intent
• Consideration cycle
• Audience type
• Offer characteristics
• Data maturity
• Visual vs intent-driven discovery

Ad Format Cheat Sheet

Understand what types of advertising formats are suited to different platforms, so you don’t just choose the platform,  you know what to actually run on it.

Targeting & Data Maturity

Learn when to start with more specific targeting and when broader or AI-assisted optimisation may make more sense as your conversion data develops.

The Blueprint does not treat targeting as a one-size-fits-all rule.

AI Marketing Toolkit

Use practical AI tools and ready-to-use prompts to help with tasks such as:

• Ad copy
• Headlines
• UGC concepts
• Creative ideas
• Google Ads copy
• LinkedIn content
• Image generation
• Hashtag research
• A/B testing
• Performance analysis

Who Is It For?

The Blueprint is useful for:

Business owners who want to understand where their advertising budget should go.

Marketers who need a practical framework for making platform and campaign decisions.

Freelancers who manage advertising for clients.

Agencies that need a repeatable starting framework when evaluating new offers and industries.

Entrepreneurs who don’t want to blindly copy what another business is doing.

What Makes It Different?

The Blueprint isn’t designed to tell every business:

“Run Facebook Ads.”

or:

“Google is always better.”

Instead, it starts with the offer and the way customers buy.

A high-intent emergency service can require a very different advertising approach from a visually driven ecommerce product.

A B2B professional service can require a very different approach from a local consumer service.

The product helps you understand that difference.

What You Receive

Your purchase includes access to the Platform–Product Fit Blueprint™ in Google Sheets, including:

✔ Platform Matchmaker
✔ 27 mapped industries/offers
✔ Campaign guidance
✔ Ad-format guidance
✔ Targeting & Data Maturity framework
✔ Funnel/landing-page guidance
✔ Ad Format Cheat Sheet
✔ AI Marketing Toolkit
✔ Ready-to-use AI prompts
✔ Reusable Google Sheets format

One-time payment: R399

Use it whenever you’re evaluating a new offer or planning your advertising approach.