System Deployments & Performance Metrics

A data validated portfolio of enterprise MarTech architectures, conversion optimization frameworks, and high-velocity paid media campaigns.

FULL-STACK WEB APPLICATION

AI Marketing Funnel CRM Dashboard

A full-stack CRM and marketing analytics dashboard engineered to centralize inbound lead capture pipelines, monitor cross-channel marketing efficiency, and systematically prioritize high-intent prospects through algorithmic automated lead scoring architectures.

Technologies Used

React • FastAPI • Python • PostgreSQL • Supabase • Render • Vercel

Key Engine Capabilities:

Lead Management & Source Analytics: Dynamic capture interfaces mapped to monitor paid media performance distribution.
Predictive Lead Scoring: Algorithmic prioritization logic to isolate high-intent sales pipelines automatically.
Enterprise Data Operations: Client-side asynchronous search routing, multi-variable filtering, responsive pagination, and structural CSV data exportation streams.
Cloud Architecture: Decoupled database state micro-services deployed across Supabase, PostgreSQL, Render, and Vercel.

PAID LEAD GENERATION

Turning Cold Traffic Into Booked Bus Hires

The Challenge: Bus and group transport is a high-intent, time-sensitive purchase, people need a quote fast, or they book with someone else. The goal: capture that intent the moment it happens, without losing people to a slow, clunky form.

The Results:

• 149 Leads Generated
Real quote requests, ready for the sales team to close

• R8.72 Per Lead
Lean, efficient acquisition cost sustained across the full campaign.•

• R1,299.70 Total Spend
Full 2-month flight proof that smart targeting beats big budgets.

The Strategy:

Scroll-Stopping Creative: Tested carousel and single-image ad formats built around the offer people actually care about, “Need a fast quote for safe, comfortable group transport?”
Frictionless Lead Capture: Built a native Facebook lead form that walks prospects through pickup point, destination, travel date, and passenger count in seconds no leaving the app, no drop-off.
Always-On Optimization: Monitored performance daily across a 2-month campaign flight, adjusting spend and creative to keep leads flowing without wasting budget.

ORGANIC SOCIAL GROWTH

From Feed to Following: Scaling a National Auction Brand

The Challenge: Grow a real, engaged audience organically for a leading online auction platform, in a content landscape where algorithms increasingly favor short-form video, without relying on ad spend to manufacture reach.

The Results:

• 115,647 Total Followers
+28.4% growth in 90 days , 24,616 net new follows

• 193,812 Total Engagement
+167.8% engagement growth in the same period, driven primarily by Reels.

• 1.7M Content Views
+147% views growth, 3-second and 1-minute view rates both climbing faster than reach.

The Strategy:

Reel-First Content Strategy: Identified Reels as the highest-leverage content type early and shifted production focus accordingly — Reels went on to drive 67.2% of all net new followers.
Discovery-Led Growth: Optimized content for the “Suggested” algorithm surface (Explore/recommended feeds), which became the single largest traffic source at 58.6% of content discovery.
Consistency Over Campaigns: Sustained publishing cadence over a 90-day window rather than relying on spikes, producing steady compounding growth.

ORGANIC vs. PAID

When Organic Outperforms the Ad Budget

The Challenge: Determine where ad spend actually earns its keep and where it doesn’t. Rather than assuming paid amplification always wins, this required testing organic content against a boosted version of similar content to see what the data actually said.

The Finding:: Across a 90-day window, organic content drove 96.2% of all page views, with ads contributing just 3.8%, despite active spend. A head-to-head comparison of a top organic post against a boosted post confirmed the pattern.

The Results:

• +176% Higher Engagement (Organic)
12,609 organic engagements vs. 4,564 on the paid post despite active ad spend behind the boosted version.

• ~2x Higher Engagement Rate
30.8% organic engagement rate vs. 15.1% paid, measured against viewers reached.

11x More Follower Growth
341 net new followers from the organic post vs. just 30 from the boosted post.

The Takeaway:

Not every post needs a budget behind it. Identifying which content earns organic traction and protecting ad spend for where it’s genuinely needed, kept growth efficient without wasting budget chasing what the audience was already delivering for free..

Multi-Channel eCommerce Scaling & Shopify Infrastructure Optimization

The Challenge: Transitioning a niche storefront into a highly streamlined, conversion-optimized digital ecosystem while maintaining data integrity and keeping Cost-Per-Acquisition (CPA) highly efficient.

The Architecture:

Shopify Catalog Integration: Synchronized dynamic inventory catalogs, product variants, and promotional matrix structures directly into Meta’s server architecture to fuel zero-latency tracking.
Full-Funnel Demand Gen: Deployed precise Facebook and Instagram conversion campaigns utilizing granular audience scaling, lookalike targeting arrays, and dynamic product retargeting (DPAs).
Omnichannel Expansion: Managed cross-platform execution across TikTok, Instagram, and core social funnels to ensure total brand continuity and predictable conversion pathways.

+45%

Traffic Velocity Growth >

Sustained scaling of qualified storefront users across lookalike and core demographic test pools.

Optimized

Checkout Pipeline CRO

>Engineered frictionless checkout rules and real-time pricing updates to protect average order values (AOV).

100%

Meta Catalog Sync

>Automated database catalog mapping for live, dynamic ad asset delivery to high-intent buyers.

High-ROAS

>Used the synced catalog to serve personalized dynamic retargeting ads to past store visitors, dramatically lowering CPA.

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